Content and media strategy design for a Japanese technology company

Konica Minolta

Content and media strategy design for a Japanese technology company

Konica Minolta's goal was to increase its visibility in the Finnish market and strengthen its position as a comprehensive IT services provider.

At the beginning of the collaboration, we defined Konica Minolta's key customer personas, a content strategy led by business objectives and a paid advertising plan for key business areas. We also cystalized Konica Minolta's key messages for key target customers.

After the workshop, we implemented the plan and renewed visual elements on the website and on social media channels such as LinkedIn, Facebook, and Google Ads. The collaboration also included content creation for social media channels and paid advertising design and optimization.