Juniper Networks
Juniper Networks
Marketing the Funet 2020 ground network to Finnish universities
Marketing the Funet 2020 ground network to Finnish universities
Funet 2020 is a ground network between the Nordic countries, which will transfer data at 100 gigabits per second.
The aim of the campaign was to invite all Finnish universities to join the new network and to harmonize the switches to facilitate network maintenance and fault reporting. The Funet 2020 project is expected to be completed during the year 2022.
The concept of the campaign was to produce content about Funet 2020 and how to prepare for it. In addition, we wrote a customer reference story about the University of Turku, which had just taken the necessary steps for the Funet 2020 project.
The concept of the campaign was to produce content about Funet 2020 and how to prepare for it. In addition, we wrote a customer reference story about the University of Turku, which had just taken the necessary steps for the Funet 2020 project.
This content was targeted on social media to every university in Finland for a month.
After that, we contacted the universities' IT and ITC managers by email and phone.
Results of the campaign:
- 34 / 34 universities reached
- 33 booked appointments
"One of the best campaigns I have seen in my 25-year career."
- Senior Major Account Manager, Juniper Networks
Company: Juniper Networks
Link to the Juniper Network's website
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