Marketing automation content renewal for Telia

Telia

Marketing automation content renewal
for Telia

In collaboration with the IT company Nortal, Eetu Tauriainen designed a marketing automation content renewal for the Telia Application Store.

Telia was updating Telia Application Store's marketing automation messages in the time when Telia was renewing its brand, content strategy, and tone-of-voice. Our content team helped to design engaging marketing automation content for several applications founded from the Telia Application Store e.g. Office 365, Spotify Business, Onedrive, and F Secure.

Utilizing the full advantage of marketing automation, the content was designed to follow every step of the customer journey – form free trial users to active users. The aim was to encourage new customers to explore the Application Store and its applications, convert free trial users to an active users, as well to nurture and assist the existing users to take full advantage of the Application Store services.

Our team advised as well in designing the layout for the email templates and created banners for the applications, following the instructions given to us to achieve seamless customer experience.